LOS ANGELES, CA (June 16, 2022) — goodr, the budget-friendly active eyewear brand known for its fun-filled approach to marketing, is thrilled to announce an ongoing collaboration with Marvel. Avenger fans, get ready to assemble—this Avengers collection is just the first of several fandom-inspired collections that tap into the Marvel Cinematic Universe.
The Avengers collection is the latest addition to goodr’s expansive range of sunglasses designed with fun, function, fashion, and ‘ffordability in mind. The collection will feature designs inspired by such Marvel masterpieces as Black Panther, Black Widow, Captain America, Hulk, Iron Man, and Thor. All six designs will be showcased on goodr’s OG sunnies, a signature wayfarer style that is non-slip, non-bounce, and all polarized.
Marvel pioneered the concept of the relatable hero, and goodr aims to make fitness relatable to athletes of all skill sets. Championing a more inclusive definition of the term ‘athlete,’ goodr is of the mindset that if you show up to the race, you’re a runner—if you run a mile in three minutes or thirty minutes. Whether our consumers are simply going for a midday jog or scaling a wall to rescue someone from a burning building, the Avengers collection will inspire the confidence and swagger of a superhero.
“Growing up, Marvel Comics gave me an escape from the day-to-day and transported me into something larger than life,” says goodr CEO Stephen Lease. "It's incredible for goodr as a brand -- and selfishly, myself -- to have the opportunity to tap into that nostalgia, work with Marvel, and develop products that encourage all athletes to find their power.”
Each Marvel collection can be purchased directly from the goodr website; at our Los Angeles-based retail store, the goodr Cabana; and through select retailers nationwide. Use our store locator to find a retailer in your neck of the woods.
About goodr: We exist to give you permission to be unabashedly yourself...unless you’re an asshole. Since 2015, we’ve made polarized sunglasses that speak to the four F’s: Fun, Fashionable, Functional and ‘Ffordable. goodrs can be purchased directly at goodr.com; at our Los Angeles-based retail store, the goodr Cabana; and through leading national retailers like REI, Dick’s Sporting Goods, Tilly’s, and more. goodrs don’t slip or bounce while running, beasting, biking, golfing, or gaming. goodr is the three-time recipient of Runner’s World Gear of the Year, so we know we’re doing something right.